UEFA Strategic Communications compact course

The UEFA Strategic Communications compact course is an exclusive programme designed for communications executives committed to deliver communicative excellence through detailed/strategic and innovative content plans.

Quick view

Type of learning

E-learning Face-to-face

Estimated hours of learning

Skills trained

Soft skills Hard skills

Programme overview

The UEFA Strategic Communication compact course helps senior communications specialists improve and update their skills in four days of sessions comprising real case studies, practical exercises, best practices and group work. Developed by leading experts, the course helps participants deal with the complexity of devising and delivering effective communication to meet their organisations’ strategic priorities.

It provides key communications specialists with the tools and knowledge they need to enhance their communications plans in a constantly changing and increasingly disruptive environment. Since anticipating crisis management is the key to effective communications when difficult situations occur, this course will also help participants to prepare public responses to crisis scenarios and plot their way through an unfolding football crisis.

The course will place particular emphasis on peer-to-peer learning, where participants will work together and share the different communications practices applied in their various organisations. It will also enable communications practitioners to further develop their networks around Europe, thereby opening the way to future collaboration.

Important dates
Programme starts
19 May2020

Takeaways

The UEFA Strategic Communications compact course provides:

  • Ability to deal with the complexity of developing and delivering effective communications strategies for your organizations
  • Tools to identify internal and external challenges and to design strategies to manage crisis
  • Best practices to incorporate modern communications tools into your organisation’s daily work
  • Vision to think beyond a narrow football focus, aligning objectives to sustainable goals
  • Developing network of fellow Communications practitioners working in or connected to football.

FAQ

Who

Senior communications executives

When

19-22 May 2020

How long

4 days

Where

UEFA, Nyon

Price

€3800

Number of participants

25

Certification

Certificate of completion by UEFA Academy

Language

English

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