UEFA SLO Education Programme
The SLO Education Programme provides the tools, knowledge and skills needed to tackle the complex challenges of the job.
Programme overview
The SLO Education Programme was developed in cooperation with SD Europe to offer SLOs the knowledge, skills and tools they need to thrive in this very challenging position. As a modular programme, it can be organised in one workshop of two to four days or two workshops of two days. This flexibility enables national associations to cater to the needs of their local context. Part of the course can be over the weekend to offer part-time SLOs the opportunity to balance it with their professional obligations.
The first day, dedicated to the SLO environment, is mandatory. The host national association can then choose between one and three theme days: communication with stakeholders; working with fans; and SLO soft skills.
Participants are selected by the national association. We recommend a maximum of 12-24 people to ensure the sessions remain interactive and practical. The programme is mostly delivered in the national language to ensure every SLO in the country can benefit from it. Exceptionally, and if requested by multiple national associations, an adapted regional programme can be organised.
Quick view
Faq
- Who Supporter Liaison Officers in clubs and national associations
- When Several intakes per year
- How long 2 to 4 days
- Where Throughout Europe
- Price Covered by UEFA, SD Europe and the host national association
- Number of participants 12–24 (recommended)
- Certification Certificate of completion
- Language Adapted to the local context
- Applications Through National Associations
Takeaways
- Deeper understanding of the SLO’s role and responsibilities
- Tools and techniques to work with all stakeholders
- Strong network of fellow SLOs in the country
IS THIS PROGRAMME
SUITED FOR YOU?
Simon Vangsgaard Jensen Description
28, DanisH
Supporter Liaisons Officer for AaB
Since he was a child, Simon has been a fan of AaB and started attending matches with his father. When he grew older, Simon has become more and more interested in the fan scene and the experience around a football match in general. He has both been an active fan traveling to numerous away matches and a fan on the main stand. He feels like he represents many of the AaB segments. For Simon, AaB is the center of his football universe. As he started studying and build his professional career, he focused on marketing and the experience industry. When the possibility came for him to join the team at AaB, he immediately took it.
Simon tries to bring as much fan knowledge and fan point of view in both his work and with his colleagues. He has experience in areas such as ticketing, communication, merchandise and the stadium experience. In every of those categories he can see the benefits of having a fan point of view trying to make the best possible fit to the end user: the fan. He also likes to travel a lot and experience other stadiums. From that raise a lot of questions and he sees things that he can bring home with him and try to answer the questions and implement good ideas in the home set-up.
Skills
- Fan experience
- Marketing and communication
- Ticketing
Looking for
- Tools to make it easier to engage and communicate with fans
- Tips to handle situations through conflict management
- A programme that shows “the whole” spectrum of what it means to be a SLO
- Inspiration and methods of how to grow in the role of a SLO within the organisation
Ivan Kuznetsov
36, Russian, FC Lokomotiv Moscow SLO and Russian National Team SLO
Ivan is а SLO Education Programme participant. He first got in the stands as a fan almost 20 years ago. Later he had gone through different positions in the football industry: active member of a fan group, editor-in-chief of Russia’s most popular fan magazine, SLO for the Russian National team and FC Lokomotiv Moscow SLO.
Throughout his professional life Ivan has earned his precious experience in such major tournaments as FIFA World Cup, UEFA European Football Championship, UEFA Europa League and UEFA Champions League, more than 100 matches with his club and more than 30 matches with the National team.
Skills
- Knowledge of the football industry
- Great experience in working with fans
- Communication skills
Looking for
- Expanding his knowledge
- Connections with SLOs from Europe
- Get new experience
Anders Hagen
30, Danish, SLO for the Denmark National Teams
Anders has followed and traveled with the danish national team for years as a fan. Later on, Anders covered the danish team – and danish fan culture as a journalist for the Danish Broadcasting Corporation. Nowadays, Anders is living his dream, working for the danish fans inside the Danish Football Federation. Anders is trying to make the fan-experience for the danish fans better and attempting to break down the walls between the Danish Football Federation and the fans.
Skills
- Media and journalistic know how
- Experience with sports industry
- Public speaking
Looking for
- Network and relations in Danish and European fan forums
- Know how in politics of European football
- Tools to know how to work with police and authorities
What our students and experts say
