UEFA Certificate in Football Management – Players’ edition (UEFA CFM)
The UEFA CFM - Players' edition is the must-have foundation programme for anyone working in football who wants to gain a comprehensive understanding of how the game is managed.
The UEFA CFM – Players’ edition is an adaptation of UEFA’s most successful education programme to meet the needs of active professional football players, coaches and referees. Being delivered 100% online, it gives you the opportunity to join this unique programme, enhance your knowledge of football management and gain an academic qualification before your professional career comes to an end.
The structure and content of the programme ensures you will enhance your understanding of football management, have access to a range of different resources and become part of an expanding network of international graduates – all of which will contribute to your personal and professional development.
- Who Active players, referees and coaches worldwide
- When January 2022
- How long 9 months
- Where online
- Price €7900
- Nb of participants 35
- Application We review applications all year round as they arrive; however, there is a specific deadline for the upcoming edition of each programme. When the number of places is limited, you may have a better chance of being selected by applying earlier in the application cycle. You will either receive confirmation that you have been selected within two weeks of applying or be added to an application list and informed of the decision once the deadline has passed.
- Academic certification Certificate of Advance Studies (CAS), 10 ECTS credits
- Language English
- 11 Oct 2021 Applications open for the next edition
- 12 Dec 2021 Applications close
- 24 Jan 2022 Programme starts
- Gain a comprehensive understanding of the football industry;
- Build a foundation in managerial skills;
- Acquire knowledge on how to conduct a managerial analysis of a football organisation and provide recommendations for improvement;
- Build close connections with UEFA and a global network in the football industry;
- Obtain an internationally recognised academic certificate in football management delivered by the University of Lausanne, Switzerland.
Organisation of world football
Strategic management is defined as the management of an organisation’s resources in order to achieve its goals and objectives. It involves setting objectives, analysing the competitive environment, analysing the internal organisations, evaluating strategies and ensuring the management rolls out the strategies across the organisations.
The strategic management process results in a strategy can be defined as a set of planned actions and decisions aimed at achieving a long-term goal. The strategy could be for a football organisation as a whole, or could be for a specific department or project. The online module and chapter in the UEFA HFM presents a detailed model for how strategic decisions can be made, put into a strategic plan and implemented. The focus is on how a strategy for a national association as a whole can be formulated but the tools and methods presented can be applied at a departmental, project and individual level as well.
For a football association, operational management comprises the day-to-day activities, processes and structures that enable it to deliver its services to its stakeholders. This chapter covers four main topics. The first is human resource management. The main asset of any organisation is its people, so this section introduces the concepts of motivation, career management, incentives and organisational structure.
The marketing of sport in general, and football in particular, has developed rapidly over the last two or three decades. Following developments in key markets such as the United States, its role and importance has been increasingly recognised by many sports, including football.
As such, international governing bodies, national associations, clubs and many other stakeholder organisations take football marketing very seriously. In fact, many of these organisations have dedicated marketing staff and departments
This chapter therefore provides an overview of this key area of management, specifically highlighting four main domains: sports marketing and the nature of the sports product; brand and marketing communications; licensing, ticketing and hospitality; and media rights. You are strongly recommended to read this chapter in conjunction with UEFA’s National Association Guide to Marketing, a book produced by UEFA to provide national associations with the latest tools and best practices in football marketing.
Communication, the media and public relations
Event and volunteer management
Football and social responsibility