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Executive Master in Global Sport Governance (MESGO)

MESGO is a highly acclaimed, exclusive programme for sports industry leaders who are looking to strengthen their strategic thinking in the evolving world of global sports governance, and who are keen to access a unique network of influential business experts.

Programme overview

MESGO is an exciting international master’s programme that combines a multidisciplinary approach to learning with an in-depth analysis of the legal, political and economic issues in sport. It addresses the global issues faced by sports organisations today, such as the specificity of sport, competitive balance, commercial rights, the prevention of match-fixing, anti-doping, social dialogue, social responsibility and good governance. Nine week-long sessions are offered, each in an international location and each providing a unique opportunity to learn from the elite leaders within the sports industry.

Quick view

Type of learning
E-learning Face-to-Face
Skills Trained
Soft skills Hard skills
Estimated hours of learning
100

Faq

  • Who Industry influencers working in sports organisations (not only football): associations, clubs, leagues, players’ unions, public authorities, international institutions and partner organisations of sports bodies
  • When Every two years; Seventh intake in autumn 2022
  • How Long 20 months
  • Where Six sessions in Europe, two in the United States and one in Asia
  • Price €19,800 (scholarships available)
  • Number of participants 30
  • Academic certification Executive Master, 60 ECTS credits
  • Language English
  • Applications Applications for MESGO 7 to open in October 2021
  • Website www.mesgo.org

Important dates

  • 01 Oct 2021 Application open MESGO 7
  • 31 Mar 2022 Deadline application MESGO 7
  • 01 Oct 2022 Programme starts MESGO 7 (Exact date TBC)

Takeaways

  • Insight to anticipate forthcoming key challenges and exploit current and future dynamics
  • Solution-driven attitude
  • Ability to positively impact the development of sports governance

IS THIS PROGRAMME
SUITED FOR YOU?

Katarzyna (Kasia) Biniaszczyk

Katarzyna (Kasia) Biniaszczyk

36, Polish
Political adviser and coordinator of the Sports Group in the European Parliament

Kasia was a participant of the MESGO V edition. She has an academic background in International Relationsfrom University of Lodz in Poland and European Project Management from Sorbonne University in Paris. In 2008, she began working as an Advisor in the European Parliament where she quickly began focusing on European media and sport policy. She was appointed as the Coordinator of the Parliament’s Sport Intergroup in 2015, and has since worked as an advisor to several high-profile athletes turned politicians.

Skills

  • Kasia is a multi-lingual
  • Openminded
  • Team player who enjoys learning andnetworking in an international environment

Looking for

  • Gain a more in-depth understanding of how EU policies are experienced on the ground by sports organisations and how are they are implemented.
  • Learn from others involved with sport and to expand her network of contacts
  • Combine her work and passion for sport with a degree that could propel her career into new directions.
Jean-Marie Kenny

Jean-Marie Kenny

43, French
Director Member Associations Services at FIFA

Jean-Marie’s passion for sports and teamwork dates back when he was an amateur volleyball player in Guadeloupe, a multicultural French West Indies island where he comes from.
He successfully completed training in the French Naval Academy, starting in 1998 as an engineer and navy officer. Later, he completed a Master’s of Public Management at Sciences Po Strasbourg and from there, entered the National School for Administration (ENA – French high civil servants academy). Thus, serving the French State for many years as a Naval Officer, then as a Sub-prefect, then in the cabinets of several sports ministers and ultimately as a sports senior advisor to the Prime Minister, he has accumulated the toolbox necessary to manage complex organizations. With that background, MESGO appeared as the best way to validate his wish to work within the sports industry.

Skills

  • Dedication & endurance
  • Interpersonal and knowledge-sharing skills
  • Understanding of international & cross-cultural dimensions
  • Quick learner and a pragmatic scientist with strong language skills which would prove to be lifelong competencies
  • Jean-Marie says team sports, academics and military service shaped who he is today: open-minded with a sense of civic engagement and a passion for learning.

Looking for

  • Sports and Governance were key topics to study in order to be part of the construction of Sports of tomorrow
  • Luckily they naturally coalesced in the MESGO program. MESGO allowed him to get a top-class education in sports organizations and administration while collaborating with people who would later become leaders in their federations throughout Europe
  • It also proved to be a natural progression to the creation of his sports strategy consulting firm (KJM CONSEIL) and finally to his current position at the French Football Federation

Roadmap

1. Introduction to Global Sport Governance Nyon & Lausanne, Switzerland

Nyon & Lausanne, Switzerland
28 September – 2 October 2020

The purpose of this introductory session is to develop an understanding of the institutional and economic environment in which international sport operates and to define governance concepts in the context of sport specifically, including the European model of sport. This session seeks to explain the fundamental mission and objectives of sport’s governing bodies.

During this session, you will notably broaden your knowledge of:

  • the stakeholder universe in a global sport context;
  • the role of the world, continental and national federations/associations;
  • governance structures, boards and the performance of sports organisations;
  • indicators for better governance; and
  • the impact of globalisation on the organisation of sport.
Introduction to Global Sport Governance
2. Competition Design and Financial Sustainability Paris, France

Paris, France
23–27 November 2020

In this session, the focus moves to illustrating the range of contrasting competition designs and regulatory systems employed by different sports for successful competitions, outlining their respective strengths and weaknesses in the context of sport’s particular economic framework.

During this session, you will notably broaden your knowledge of:

  • the importance of achieving competitive balance/uncertainty of outcome in successful competitions, including an analysis of the effectiveness of the array of coordination, redistribution and regulatory mechanisms available to competition organisers to achieve it;
  • the specific role of licensing and financial fair play systems in achieving economic stability in a professional sport;
  • the regulation of sports labour markets, including an assessment of key policy measures, such as the role of the transfer market and salary management systems;
  • the relationship between the management of professional club and national team competitions;
  • and the function of successful sport competitions as vehicles for distributing solidarity payments to the grassroots
Competition Design and Financial Sustainability
3. Legal Framework Brussels, Belgium

Brussels, Belgium
18–22 January 2021

This session aims to describe the very broad legal context in which sport governing bodies operate, to raise awareness of the range of legal issues they face and to present the range of legal mechanisms available to sport governing bodies in their governance and regulatory roles.

During this session, you will notably broaden your knowledge of:

  • the external management of legal disputes (the different sources of international sports law and the role of the Court of Arbitration for Sport);
  • the internal settlement of legal disputes (the management of a legal department and the disciplinary powers of sport governing bodies);
  • the legal and political framework for sports in Europe (EU law and its application to sport, and the role of the Council of Europe);
  • the critical importance of legal risk management and the different practical ways to achieve it; and
    EU lobbying.
Legal Framework
4. Ethics and Integrity Mainz & Frankfurt, Germany

Mainz & Frankfurt, Germany
8–12 March 2021

The main objective of this session is to demonstrate the vital importance of better consideration of ethical issues by sports institutions. First, this session encourages critical thinking and value-driven decision-making. Second, it will help to understand precisely the range of ethical issues and challenges in sports by analysing their characteristics. Third, it will help to evaluate the systems that generate them and to outline key mechanisms for addressing them.

During this session, you will notably broaden your knowledge of:

  • the theoretical foundation of ethics and integrity in sport (i.e. fairness, respect and equity as practical guidelines for management decision-making);
  • contemporary ethical issues in sport, such as corruption, match-fixing and doping, and regulatory mechanisms for addressing them;
  • discrimination in sport (on the basis of ethnicity, gender, disability, sexual orientation, etc.), and policies used to address this;
  • the social responsibility of sport and sports organisations (in relation to human rights, violence, etc.);
  • and sustainability and the legacy of sport.
Ethics and Integrity
5. Events and participation Barcelona, Spain

Barcelona, Spain
14–18 June 2021

This session will aim to develop an understanding of the process of hosting sports events and launching campaigns to increase participation in sport. This process will include public or private authorities and the different stakeholders that operate in different countries at international level.

During this session, you will notably broaden your knowledge of:

  • sports events: models of governance and operational plans;
  • the evolution of bidding and legacy concepts over the years;
  • strategies implemented by public authorities to host sports events and to launch participation campaigns;
  • strategies by national and international federations to increase participation;
  • and risk management and crisis communication.
Events and participation
6. Strategic Marketing and Communication London, United Kingdom

London, United Kingdom
18–22 October 2021

The aim of this session is to develop a holistic understanding of and approach to marketing and communication. This session provides a balance of marketing fundamentals, emerging trends and communications strategy, always with a view towards maximising short and long-term value for sports organisations.

During this session, you will notably broaden your knowledge of:

  • the fundamentals of marketing, including how to build a strong brand;
  • the importance of a fan engagement strategy and leveraging digital marketing assets to grow and retain your fan base;
  • how sponsorship has evolved and the direction it is taking, with a detailed assessment of the implications for sports organisations;
  • the evolving media landscape and how this critical source of revenue is rapidly evolving, with traditional and new broadcasters fighting for fans’ attention, and what this means for rights holders;
  • and emerging trends in sports marketing and how best to utilise these tactics to add value to your organisation.
Strategic Marketing and Communication
7. The North American Model New York City, United States

New York City, United States

The purpose of this session is to gain a better understanding of the organisation of sport in North America. The idea is to analyse the organisation of professional sport in North America and to understand the context of the emergence of major leagues, their principles, their regulatory tools and their relationship with their environment.

During this session, you will notably broaden your knowledge of:

  • the economic and regulatory structure used to achieve competitive balance and financial stability in the four major North American professional sport leagues;
  • labour market regulation: player salary regulation (e.g. wage caps and the luxury tax) and player recruitment regulation (e.g. the player draft system);
  • the revenue sharing system;
  • the use of a collective bargaining agreement as a key element of regulation;
  • and the tools used to promote gender equality and to fight against discrimination.
The North American Model
8. Leadership and Innovation Silicon Valley, United States

Silicon Valley, United States

The goal of this session is to raise awareness of the need to take innovation into consideration, and to demonstrate that innovation is not only about using technologies or digital transformation, but must be a general process that structures the management of the organisation and its strategic development, and links it with the skill set needed by those in leadership positions in the sports industry.

During this session, you will notably broaden your knowledge of:

  • future technologies and the way they will affect sport activities and sport governance;
  • the innovation mindset led by start-ups active in the sports industry;
  • disruption and change management;
  • innovation management and leadership;
  • and ethics and innovation.
Leadership and Innovation
9. The future of Sport Beijing, China

Beijing, China

This session aims to deliver an overview of the key challenges that sports governing bodies may face in the future. It will explain why China is of particular interest, considering, from an Asian perspective, the main challenges ahead for sport and society and providing managers with tools for the future.

During this session, you will notably broaden your knowledge of:

  • the main challenges for sport in the future;
  • methods and tools to anticipate the future;
  • sport in Asia and in China specifically;
  • the challenges to the integrity of sporting competitions and wider ethical challenges;
  • and the development of successful strategies for the future of European sports governing bodies.
The future of Sport
10. Vivas and Graduation Ceremony UEFA HQ, Nyon, Switzerland

UEFA HQ, Nyon, Switzerland
5–7 October 2022

The viva (the oral defence of a thesis) is the final examination undergone by participants who have been successful in their class participation and continuous assessments. Following the viva, a graduation ceremony will be held at UEFA HQ in Nyon, marking the end of the MESGO journey. After their graduation, participants automatically join the MESGO alumni, a unique network of over 120 sports industry leaders!

Vivas and Graduation Ceremony

What our students and experts say

Horst Lichtner (participant MESGO I)
"MESGO offered me a variety of new perspectives and contacts which helps me to better coordinate my work on an international scale. The various themed sessions offered me deep insights into areas, which I am normally not confronted with in my day-to-day work. It forced me to think outside the box and also created new ideas for my day-to-day business." Horst Lichtner (participant MESGO I), General Secretary International Ice Hockey Federation
Anne Brasseur (Regular speaker)
"I consider it a privilege to participate in the MESGO sessions, both as a participant and as a speaker. It is a unique opportunity for interaction between international stakeholders from very different sectors. This exchange is, in my opinion, indispensable, as sport does not take place in a vacuum and is thus exposed to increasing threats. For me, sport is about much more than scoring, breaking records or collecting medals and titles. Sport is also about values we must defend together." Anne Brasseur (Regular speaker), Honorary President of the Parliamentary Assembly of the Council of Europe Rapporteur on match-fixing and on good football governance, former Minister of Education and Sport, Luxembourg

OUR PARTNERS

The Council of Europe and the Enlarged Partial Agreement on Sport (EPAS)
The Council of Europe and the Enlarged Partial Agreement on Sport (EPAS)
European Handball Federation (EHF)
European Handball Federation (EHF)
International Basketball Federation (FIBA)
International Basketball Federation (FIBA)
International Ice Hockey Federation (IIHF)
International Ice Hockey Federation (IIHF)
Birkbeck Sport Business Centre, University of London
Birkbeck Sport Business Centre, University of London
CDES, University of Limoges
CDES, University of Limoges
INEFC, Generalitat de Catalunya
INEFC, Generalitat de Catalunya
HEC Lausanne, University of Lausanne
HEC Lausanne, University of Lausanne
Johannes Gutenberg Universität, Mainz
Johannes Gutenberg Universität, Mainz
In cooperation with Beijing Sport University (session 9)
In cooperation with Beijing Sport University (session 9)
In cooperation with St. John’s University, New York City (session 7)
In cooperation with St. John’s University, New York City (session 7)
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