Innovation in Action
Master innovation through real-world application: reinventing the fan experience in sports and entertainment
UEFA has partnered with the IMD Business School and the International Olympic Committee (IOC) to run this unique Innovation in Action Programme. This programme explores innovation, entrepreneurship, and leadership to equip Senior Management in sports organisations all they need to know to lead innovation and drive change within their organisations.
The four-month programme, makes use of the parkour, methodology, used by both UEFA and IOC, a perspective that emphasizes the non-linear context of innovation journeys. With this approach participants will acquire the necessary knowledge and develop an entrepreneurial mind-set to drive innovation within their organisations.
Throughout the different parts of the programme, participants will hear from leading experts in the field of innovation and design thinking as well as undertake various interactive group works to develop their skills. The content will provide participants with industry case studies, an understanding of design thinking and key innovation frameworks, innovation parkour and to create action plans for their own organisations. Moreover, participants will be able to generate and pitch their own innovative ideas. Moreovoer, participants will work on a concrete, real-world challenge and explore innovative ways to rethink customer journey’s during and after major sporting events.