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UEFA Certificate in Football Management (UEFA CFM)

The UEFA CFM is the must-have foundation programme for anyone working in a football organisation who wants to gain a comprehensive understanding of how the game is managed.

Programme overview

*For staff of UEFA’s 55 member associations, dedicated national editions of the UEFA CFM are organised. Please check the UEFA CFM – National edition page for further information.

The blended learning approach of the UEFA CFM containing a mix of e-learning and face-to-face seminars has been carefully designed in collaboration with a prestigious academic institution and leading experts to ensure a high quality programme.

The UEFA CFM lasts for nine months starting in October 2021 and ending in June 2022 compromises of ten online modules as well as three face-to-face seminars. Each module and face-to-face seminar addresses a key area of football management which are necessary for people working within the football industry.

The online modules found within the UEFA CFM are as follows:

  • the organisation of world football;
  • strategic and performance management;
  • operational management;
  • football marketing and sponsorship;
  • communication, the media and public relations;
  • elective module to be chosen from the 5 following subjects: Event and volunteer management, Women’s football, Football development, Football and social responsibility, Football law


Quick view

Type of learning
E-learning Face-to-Face
Skills Trained
Soft skills Hard skills
Estimated hours of learning


  • Who People working in or connected to the football industry*
  • When Starting 15-16 October 2021
  • How long 9 months
  • Where 1st and 3rd face-to-face seminar at UEFA HQ, Nyon 2nd face-to-face seminar in London *Due to COVID-19, seminars might need to be moved online.
  • Price €7,900 (including all programme materials, lunches as well as at least one dinner per seminar)
  • Number of participants 35 (max)
  • Academic certification Certificate of Advance Studies (CAS), 10 ECTS credits
  • Language English
  • Applications Applications opening 22th February 2021
  • Are you a member of UEFA's 55 National Associations? If yes, please refer directly to the administration of your national association for applications to the national editions of the UEFA CFM.
  • Application criteria Please refer to the pdf document in the "Important documents" section to learn more about all the required criteria.

Important dates

  • 22 Feb 2021 Applications open for the third edition
  • 30 Apr 2021 Applications close for the third edition
  • 15 Oct 2021 Seminar 1 starts
  • 04 Feb 2022 Seminar 2 starts
  • 03 Jun 2022 Seminar 3 starts


  • acquire a comprehensive understanding of the football industry from all angles;
  • strengthen your managerial skills;
  • conduct a managerial analysis of your unit/department/organisation or a football organisation of your choice and provided recommendations;
  • develop a global network in the football industry (over 1,000 graduates working in the football industry).


Ahmed Shaaek

Ahmed Shaaek

33, Bangladeshi
Media Manager, Bashundhara Kings

Ahmed Shaaek is a student of the first open edition of UEFA CFM. He completed a B.Sc., M.Sc. in Engineering and also completed a MBA degree. Due to his passion for the football industry, he wanted to find a way to gain professional football knowledge and thus he picked the UEFA CFM. Ahmed Shaaek also completed FA Coaching Level-1 and worked for Fulham Football Foundation in the UK. Currently he is working as the Media Manager of Bashundhara Kings football club. UEFA CFM has given him the confidence to make the transition from engineering to football management.


  • Works as FIFA TMS Manager.
  • Works with AFC Club Licensing procedure.
  • Knows IFAB Laws of the Game.
  • Knows AFC Competitions Operation Manual and regulations, Equipment Regulations.
  • Working with player negotiations and understands FIFA Regulations on the Status and Transfer of Players.

Looking for

  • An institution which has vast experience in football management and gives in depth knowledge.
  • Modules which covers 360 Degree of football management.
  • A network which provides knowledge, connection and reading materials beyond the programme; for a lifetime to help and guide the career.
Kevin Yalale-Matufueni

Kevin Yalale-Matufueni

31, Belgian
Sports Marketing Specialist

Graduated in a MBA in Sports management at Real Madrid Graduate School and a certificate in Sports Marketing And Sponsorship at Barça Innovation hub, addicted to Sports, particularly Football and Basketball, and handball player during his free time, Kevin is a sportaholic and working in this industry is his passion and his speciality.

He is considered himself as a lifelong learner, always looking for new trends sports marketing, Sports certifications or degrees to be up to date. 
 That’s why he applied for the UEFA CFM open edition in order to be ready to create, develop and lead innovative sports projects successfully and be always ready for new challenges in sports marketing.


  • Polyglot ( French, English and Spanish)
  • Creative and out-of-the-box thinker
  • Always up to date in Sports marketing trends

Looking for

  • Improve my network
  • a knowledge to get in order to be a better professional
  • a boost in my career
Annisa Zhafarina Qashri

Annisa Zhafarina Qashri

25, Indonesian
Chief Operating Officer

Annisa works as a Chief Operating Officer of Madura United FC. She decided to join the UEFA Academy and be part of the UEFA CFM to gain extensive knowledge and international connections in the football industry outside of her own country.


  • Expert knowledge of the Indonesian football Industry
  • Marketing (Master)
  • Economics (Bachelor)
  • Ambitious and hardworking

Looking for

  • knowledge and skills needed in the football industry
  • a broader network outside Indonesia


1. Face-to-Face Seminar 1 (mandatory) Introduction to football management

15-16 October 2021
Location: UEFA Headquarters, Nyon
Length: two days

The 1st seminar focuses on the first three modules of the programme. Participants will gain a greater understanding on the organisation and running of world football; the importance for football organisations to undertake strategic management as well as how to effectively manage the different operations of a football organisation.

Face-to-Face Seminar 1 (mandatory)
2. Online Module 1 (mandatory) The organisation of world football

This module will provide an overview of how the world of football is organised including who are the key stakeholders and the role FIFA plays in governing the game of football.

It particularly focuses on the structure and operations of UEFA including how it organises competitions, represents and regulates European football.

Online Module 1 (mandatory)
3. Online Module 2 (mandatory) Strategic & performance management

This module takes the participants through the strategic management process and its different elements which are highly important for any football organisation and its strategic plan.

It looks into the analysis of the current situation and external factors affecting a football organisation, the internal analysis and strategic planning as well as concluding with how an organisation should implement its strategy.

Online Module 2 (mandatory)
4. Online Module 3 (mandatory) Operational management

This module looks into how a football organisation should effectively manage its operations and resources.

It focuses on four of the main areas of operations for a football organisation; human resources, financial resources, delivering customer satisfaction and designing service operations.

Participants will understand how a football organisation implements, organises and evaluates these four areas of operations.

Online Module 3 (mandatory)
5. Face-to-Face Seminar 2 (mandatory) Football marketing & communication

4-5th of February 2022
Location: London, United Kingdom
Length: two days

The 2nd seminar focuses on the fourth and fifth modules of the programme. Participants will gain a greater understanding on how football organisations leverage on the marketing and sponsorship environment found across the industry as well as how football organisations communicate and interact with the media, their stakeholders as well as managing their public relations.

Face-to-Face Seminar 2 (mandatory)
6. Online Module 4 (mandatory) Football marketing

This module is about how a football organisation utilises marketing while leveraging upon sponsorship in order to promote itself and generate higher revenues.

Participants will gain greater knowledge on the particularities that lie within the football marketing landscape and how it differs from other industries.

Moreover, it will be highlighted the importance of capitalising on brand and marketing communications. The module will conclude by looking into which commercial activities provide an opportunity for a football organisation to generate income.

Online Module 4 (mandatory)
7. Online Module 5 (mandatory) Communication, the media & public relations

This module will ensure participants better understand the importance of communications both internally and externally for the benefit of a football organisation.

It involves the different communication channels available for an organisation and the need to communicate to relevant stakeholders in the appropriate manner.

Participants will gain a greater understanding of the media operations and activities that should be carried out by a football organisation as well the impact social media is having within the growing digitalisation of the media landscape.

Online Module 5 (mandatory)
8. Online Module 6 (elective) Event and volunteer management

Module 6 elaborates on various aspects of football event and volunteer management. Organising events can
be a unique opportunity for football organisations to showcase one of their main assets to their stakeholders.
However, the organisation of a sports event is a project because it involves achieving a fixed objective within
a given time and mobilising limited resources to provide a fixed level of service in a sustainable way. Football
events in particular have special characteristics which make their management quite unique, one of which is
the inclusion of volunteers to help plan, stage and maintain the legacy of the event. These events are much
more than just competitions between teams and players.

Online Module 6 (elective)
9. Online module 7 (elective) Football and social responsibility

This module stresses the importance of Football and Social Responsibility (FSR) as an emerging field in Football
Management, outlined a general theoretical framework of FSR, and provided some examples of FSR issues
(the cases of diversity & inclusion and climate action). Based on an integrative FSR approach, it sketches
more practical aspects by discussing eight crucial elements of FSR strategy development which are: vision
and mission, stakeholder management, issue management, the Sustainable Development Goals, a FSR path
model, FSR implementation, monitoring and evaluation, and FSR reporting and communication

Online module 7 (elective)
10. Online module 8 (elective) Women’s football

This module stresses the importance of Football and Social Responsibility (FSR) as an emerging field in Football
Management, outlined a general theoretical framework of FSR, and provided some examples of FSR issues
(the cases of diversity & inclusion and climate action). Based on an integrative FSR approach, it sketches
more practical aspects by discussing eight crucial elements of FSR strategy development which are: vision
and mission, stakeholder management, issue management, the Sustainable Development Goals, a FSR path
model, FSR implementation, monitoring and evaluation, and FSR reporting and communication.

Online module 8 (elective)
11. Online module 9 (elective) Football development

Module 9 illustrates the importance of football development within a national association. As the core
business of a football association is football, the development of football will be the number one priority in
the strategic plans for shaping the future. The way the future game is being developed in the daily work,
will impact the success of the association. The topic is divided in four sections: the first one highlights the
importance and the way to create a clear vision about the “future” game of the nation. The next three
sections focus on the main areas that impact the development of this future game: first of all, the growth
and flourishing of grassroots football, secondly the education of coaches and finally the development of
the elite players. These four areas are the building blocks to develop the game and to work on a common
framework and masterplan for the future of football.

Online module 9 (elective)
12. Online module 10 (elective) Football law

Module 10 is an introduction of sports law in the football area. The enormous commodification of the game
has created an inevitable framework of open public discussion focuses on the ability of governing bodies to
regulate properly and appropriately the business of football. This crucial topic is divided into four sections:
the first outlines how sports law consists of various set of rules. The second section describes FIFA regulations
relating to contract stability, training compensation and solidarity mechanism. The third section addresses
the legal problematic of match-fixing and the last section covers the disciplinary proceedings before FIFA,

Online module 10 (elective)
13. Face-to-Face Seminar 3 Football event management

3-4th June 2022
Location: UEFA headquarters, Nyon
Length: two days

The 3rd seminar focuses on the oral examinations and the graduation ceremony. Moreover, participants will engage in a practical simulation activity based on the sports and commercial operations of a UEFA Champions League match. The oral examinations are an essential part of the programme and will be based on an elective module of participant’s choice.

Face-to-Face Seminar 3
14. Graduation Ceremony

The formal graduation ceremony and dinner will take place in the evening of the last day of the 3rd face-to-face seminar for participants who have successfully completed the UEFA CFM.

Graduation Ceremony

What our students and experts say

Andrew Gilchrist
"The UEFA CFM was a tremendous learning opportunity which helped give me a much greater understanding of the challenges Football Associations face from both a strategic and operational level in the ever evolving landscape of World Football." Andrew Gilchrist, Regional Manager, Scottish FA
Boris Stankov
"UEFA CFM programme opened my eyes with regards to the high level management tools. Moreover I can now critically evaluate my performance and improve the quality of my daily work." Boris Stankov, Secretary-Coordinator Bulgarian Football Union
Natalie Barlow
"The UEFA CFM programme has been instrumental in the growth of Cape Town City FC and myself as an individual. I have learnt so many fundamentals through the programme and have a better understanding of strategic and operational management within the football industry." Natalie Barlow, Head of Marketing Cape Town City FC
Sid Kohli
"The UEFA CFM is perhaps the most insightful, engaging, and informative academic programme I've had the privilege of partaking in. The execution of the programme is as impressive as it is professional. Learning about topical football subjects from experts has been eye-opening and rewarding, especially alongside a cohort of professionals actively working in the football industry." Sid Kohli TV Sports Producer and Presenter


IDHEAP, University of Lausanne, Switzerland
IDHEAP, University of Lausanne, Switzerland
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