EHL x UEFA: Executive Course in Sport Event Management

Lead the future of sport events

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Programme Overview

In the world of major sporting events, UEFA is recognized for its expertise in delivering some of the most complex and high-profile competitions. Through its collaboration with EHL, this programme provides participants with direct insight into how major events are planned and operated.

This 4-day course in Singapore combines UEFA’s operational practices with EHL’s hospitality‑oriented approach to help participants develop practical skills, structured methods, and a clear understanding of the requirements behind organizing large‑scale events.

Designed for ambitious professionals across APAC and the Middle East, this course goes beyond theory. You will experience the real pressure, real challenges, and real decision-making behind top-tier sporting events.

This programme helps participants deepen their understanding of how major events are planned and delivered. Through practical exercises and case-based work with EHL and UEFA specialists, participants develop methods they can apply directly in their professional environment. The format also encourages exchange with peers across APAC and the Middle East, offering perspectives from different industries and public-sector roles.

Quick view

Type of learning

E-learning Face-to-Face

Skills Trained

Soft skills Hard skills

Estimated hours of learning

Faq

Who Professionals involved in planning, managing or supporting sports, hospitality and large-scale events, across sports organisations, venues, agencies, tourism and public institutions, seeking stronger operational expertise and greater long-term impact.
When July 9-12, 2026
How long 4 days
Where EHL Singapore Campus
Price SGD 8,570, 10% Early-bird discount (application before May 15th 2026)
Numbers of participants ??
Certification Certificate of completion
Language English

Important dates

31 Mar 2026 Applications close for the next edition
09 Jul 2026 Face-to-Face Seminar

Programme Outcomes

Learn from top experts at EHL and UEFA
Experience hands-on workshops and real-world simulations
Network with professionals from the APAC & Middle East regions

Files

Participants terms and conditions (PDF 0.16 MB)

Roadmap

1. DAY 1 MASTERING THE LIFE CYCLE OF EVENTS

Understand the impact and ecosystem of organising an event
Discover how event planning, service operations and legacy-building interconnect to deliver a memorable, world-class event
Hands-on workshop to designing an innovative event

2. DAY 2 MASTERING FAN & HOSPITALITY EXPERIENCE EXCELLENCE

Knowing your fans and customers through the lens of UEFA’s sports legacy and EHL’s hospitality heritage
First-hand experiential business offsite visit
Understand the nuances of customer journey design and learn how to conceptualize your own personas

3. DAY 3 MASTERING THE COMMERCIAL DYNAMICS OF EVENTS

Discover the future of fan experience using technology-driven experiences
Hear first-hand insights by experts from diverse sporting and destination management companies
Gain actionable strategies in ticketing, sponsorship, hospitality, and data-driven pricing to optimise overall event performance and put into practice through a business case

4. DAY 4 MASTERING STRATEGIC PLANNING AND CHAMPIONS LEAGUE SIMULATION

Learn emerging trends and develop strategic approach to future proof your business
Workshop on the best practices in risk management
Apply real-world learnings to problem solving and critical decision-making skills from the UEFA Champions League Simulation

WHAT OUR STUDENTS SAY

"What stands out in this program is the opportunity to observe how UEFA approaches the organization of major events. Participants gain a clearer understanding of the discipline, preparation, and coordination required across multiple functions. The combination of UEFA’s operational experience and our academic perspective allows participants to examine real situations and reflect on how decisions are made under pressure. It is a structured way to deepen one’s understanding of what it takes to deliver complex events responsibly and effectively." Stéphane Haddad Associate Dean Executive Education Programs - EHL

"At the UEFA Academy, we are committed to preparing professionals who actively shape the evolution of sport. Our collaboration with EHL in Singapore brings together UEFA’s unique expertise in sport events with EHL’s globally recognised strengths in hospitality and service excellence. This programme offers sports professionals a distinctive opportunity to develop the capabilities required to design and deliver impactful sport events in an international environment. We are proud to support those who set the direction for sport events on the global stage" Thomas Junod Head of UEFA Academy - UEFA