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UEFA Strategic Communications compact course

The UEFA Strategic Communications compact course is an exclusive programme designed for communications executives committed to deliver communicative excellence through detailed/strategic and innovative content plans.

Programme overview

The UEFA Strategic Communication compact course helps senior communications specialists improve and update their skills in four days of sessions comprising real case studies, practical exercises, best practices and group work. Developed by leading experts, the course helps participants deal with the complexity of devising and delivering effective communication to meet their organisations’ strategic priorities.

It provides key communications specialists with the tools and knowledge they need to enhance their communications plans in a constantly changing and increasingly disruptive environment. Since anticipating crisis management is the key to effective communications when difficult situations occur, this course will also help participants to prepare public responses to crisis scenarios and plot their way through an unfolding football crisis.

The course will place particular emphasis on peer-to-peer learning, where participants will work together and share the different communications practices applied in their various organisations. It will also enable communications practitioners to further develop their networks around Europe, thereby opening the way to future collaboration.

Quick view

Type of learning
E-learning Face-to-Face
Skills Trained
Soft skills Hard skills
Estimated hours of learning
40
Contact us

Faq

  • Who Senior communications executives
  • When 24 Jan - 27 Jan 2023
  • How long 4 days
  • Where UEFA Headquarters
  • Price €3400
  • Number of participants 25
  • Application We review applications all year round as they arrive; however, there is a specific deadline for the upcoming edition of each programme. When the number of places is limited, you may have a better chance of being selected by applying earlier in the application cycle. You will either receive confirmation that you have been selected within two weeks of applying or be added to an application list and informed of the decision once the deadline has passed.
  • Certification Certificate of completion by UEFA Academy
  • Language English

Important dates

  • 07 Nov 2022 Applications close for the fourth edition
  • 24 Jan 2023 Programme starts

Takeaways

  • Ability to deal with the complexity of developing and delivering effective communications strategies for your organizations
  • Tools to identify internal and external challenges and to design strategies to manage crisis
  • Best practices to incorporate modern communications tools into your organisation’s daily work
  • Vision to think beyond a narrow football focus, aligning objectives to sustainable goals
  • Developing network of fellow Communications practitioners working in or connected to football.

Roadmap

1. Day 1: BUILDING AN EFFECTIVE COMMUNICATIONS STRATEGY 24 Jan 2023

Combining theory and practice, you will learn the 10 key steps to building an effective communications strategy. The day showcases real-life examples and case studies of international organisations’ communications strategies.

Day 1:  BUILDING AN EFFECTIVE COMMUNICATIONS STRATEGY
2. Day 2: TACTICAL ACTIVATION PLANS AND EVIDENCE-BASED SUCCESS 25 Jan 2023

The second day will equip you with the tools for developing creative and effective action plans, expert guidance on digital strategy and content creation as well as how to successfully incorporate research, insights and measurement into communications strategies.

Day 2:  TACTICAL ACTIVATION PLANS AND EVIDENCE-BASED SUCCESS
3. Day 3: ISSUE MANAGEMENT, CRISIS COMMUNICATION AND POLITICAL ADVOCACY 26 Jan 2023

Preparation and scenario planning are key attributes for effectively managing challenging situations. An interactive crisis management exercise will see participants plot their way through an unfolding football crisis. Recognised experts will share best practice and lead discussion on internal communications, change management and political advocacy.

Day 3:  ISSUE MANAGEMENT, CRISIS  COMMUNICATION AND POLITICAL ADVOCACY
4. Day 4: FUTURE OF CORPORATE COMMUNICATION 27 Jan 2023

To round off the programme, you will have the opportunity to share your projects and receive feedback and advice from a communications expert on how to use takeaways in your own communications strategy. You will also be updated on the latest trends and practices in corporate communications.

Day 4:  FUTURE  OF CORPORATE COMMUNICATION

What our students and experts say

Maria Ziskason Nesá
"I found the course extremely valuable on so many levels. I gained a lot of new insight that has proved valuable and highly relevant to my work in the football industry. Even with my earlier education and professional experience in communications, the UEFA Strategic Communications compact course was a refreshing and exciting experience because having football as the core subject was new for me. Additionally, the course was a great way for me to meet other football comms professionals, and I feel fortunate to get to know more and new members of the football community. This will certainly prove beneficial in the future." Maria Ziskason Nesá Women’s Football Developer, Faroe Islands Football Association
Vijay Michael Raj
"The UEFA Strategic Communications compact course was well-structured, despite packing volumes of information into such a short time. The modules were shared evenly between UEFA staff and industry experts. Valuable insights also came from participants during group work and question-answer sessions. The dos and don’ts of communication campaigns and crisis management were effectively driven home by experts and professionals, and during case studies of successful projects." Vijay Michael Raj Chief Reporter, Supreme Committee for Delivery & Legacy - FIFA World Cup 2022
Pamela Schembri
"Sometimes we get to attend courses and lectures but forget everything the minute we leave. That can’t be said about the UEFA Strategic Communications compact course. The sessions were extremely interesting and speakers had sound knowledge of the subjects, providing fundamental concrete examples that we could relate to and possibly adapt for use in our everyday jobs in our associations. Meeting and working with like-minded people from different countries was a plus, because you can then learn from the methods that are successfully put into practice by other associations." Pamela Schembri Director of Communications, Malta Football Association
Nicoleta Cosoreanu
"The UEFA Strategic Communications compact course was a very insightful learning experience, not only because of the topics covered, but also the great network of participants. Each day provided me with many valuable takeaways, as well as a great opportunity to take a step back and assess the communication strategies within my own organisation. It was inspiring to look at the communication challenges we face daily with an open mind and see them as opportunities for growth, rather than setbacks." Nicoleta Cosoreanu Public Relations Assistant, Romanian Football Federation
Philip Townsend
"We are living in a constantly changing environment using technologies that will continue to alter the way we communicate. This fact is not to be feared, rather to be embraced, supported and enhanced with a structure for ongoing education and training for the most important stakeholders in the PR of football." Philip Townsend, UEFA Communications Director
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