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UEFA Strategic Communications compact course

The UEFA Strategic Communications compact course is an exclusive programme designed for communications executives committed to deliver communicative excellence through detailed/strategic and innovative content plans.

Programme overview

The UEFA Strategic Communication compact course helps senior communications specialists improve and update their skills in four days of sessions comprising real case studies, practical exercises, best practices and group work. Developed by leading experts, the course helps participants deal with the complexity of devising and delivering effective communication to meet their organisations’ strategic priorities.

It provides key communications specialists with the tools and knowledge they need to enhance their communications plans in a constantly changing and increasingly disruptive environment. Since anticipating crisis management is the key to effective communications when difficult situations occur, this course will also help participants to prepare public responses to crisis scenarios and plot their way through an unfolding football crisis.

The course will place particular emphasis on peer-to-peer learning, where participants will work together and share the different communications practices applied in their various organisations. It will also enable communications practitioners to further develop their networks around Europe, thereby opening the way to future collaboration.

Quick view

Type of learning
E-learning Face-to-Face
Skills Trained
Soft skills Hard skills
Estimated hours of learning


  • Who Senior communications executives
  • When 25 to 28th January 2021
  • How long 4 days
  • Where UEFA, Nyon
  • Price €3 800
  • Number of participants 25
  • Certification Certificate of completion by UEFA Academy
  • Language English

Important dates

  • 25 Jan 2021 Programme starts


  • Ability to deal with the complexity of developing and delivering effective communications strategies for your organizations
  • Tools to identify internal and external challenges and to design strategies to manage crisis
  • Best practices to incorporate modern communications tools into your organisation’s daily work
  • Vision to think beyond a narrow football focus, aligning objectives to sustainable goals
  • Developing network of fellow Communications practitioners working in or connected to football.

What our students and experts say

Philip Townsend
"We are living in a constantly changing environment using technologies that will continue to alter the way we communicate. This fact is not to be feared, rather to be embraced, supported and enhanced with a structure for ongoing education and training for the most important stakeholders in the PR of football." Philip Townsend, UEFA Communications Director
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