UEFA Academy online menu

IMD Innovation in Action

Master innovation through real-world application: reinventing the fan experience in sports and entertainment

Programme overview

During the program, partnering with UEFA and the IOC, you will practice innovation and hone your entrepreneurship skills by working on a concrete, real-world challenge that has the potential to shape the future of Women’s Football. You will explore innovative ways to increase the appeal and fan engagement with Women’s Football through its elite competition. As one of the biggest growth markets in sport, your challenge will be to use innovation to develop pioneer fan experiences.

This programme makes use of the Parkour methodology, used by both UEFA and IOC, a perspective that emphasizes the non-linear context of innovation journeys. With this approach, you will be able to select, in certain parts of the program, the most appropriate activities relevant to your project and get the support you need when you need it.

Quick view

Type of learning
E-learning Face-to-Face
Skills Trained
Soft skills Hard skills
Estimated hours of learning


  • Who Individual entrepreneurs, managers and executives
  • When October 2021
  • How long 6 days of face-to-face bootcamp // 6 weeks liVe virtual (2h per week)
  • Where IMD HQ, Lausanne, Switzerland
  • Price 8900 chf
  • Number of participants min. 25
  • Academic certification Certificate of completion by IMD
  • Language English

Important dates

  • 04 Oct 2021 Module 1: Start of the programme ( 6 sessions over 6 weeks)
  • 15 Nov 2021 Module 2: Face-to-face week
  • 01 Dec 2021 Module 3: Individual coaching sessions (over 6 weeks - December 2021 to January 2022)


  • Immerse yourself in the innovation and design-thinking approach
  • Learn, apply and reflect on innovation best practices
  • Transfer learning to your own context and implement a concrete action plan


Cyril Bouquet
"Many organizations tell us they want to be fast, agile, and re-invent the value they can bring to business and society, but game-changing offerings are hard to come by. Most executives struggle to define what it means to be truly innovative. And they want tools that will help them keep up with the rapid pace of change occurring in their business environments." Cyril Bouquet, Programme's Director IMD


IMD Business School, Lausanne, Switzerland
IMD Business School, Lausanne, Switzerland
UEFA Innovation Hub
UEFA Innovation Hub
application form
subscribe for updates