UEFA Diploma in Football Leadership and Management (UEFA DFLM)
The UEFA DFLM is an advanced programme enabling high-performing managers in charge of teams that deliver complex projects to further develop their leadership and managerial skills.
Type of learning:
Estimated hours of learning:
This unique programme focuses on project management in four key areas: conceptualisation, planning and presentation, negotiation as well as leadership. The UEFA DFLM has been designed to strengthen and refine the soft and hard skills needed to succeed in an influential role in European Football. Moreover, participants work alongside expert coaches on individually selected projects that are of strategic importance for their organisations.
The 12-month programme starts in October 2020 and contains a mixture of e-learning through four online modules as well as three face-to-face seminars to ensure an accessible and interactive learning experience for all participants all with the aim of developing the participants' skills and knowledge in management and leadership.
New edition, new opportunities
In response to growing demand and in light of UEFA's committment to providing more educational opportunities throughout football, three places on this year's UEFA DFLM are open to people working outside of UEFA's member associations. Managers delivering complex projects in football organisations (e.g. clubs, leagues, player's associations) or associated businesses (sponsors, service providers, etc.) are invited to apply.
Online module 1
This first module of the programme helps participants define the characteristics of a good project and design their own projects within a given strategic context. Participants will be introduced to key management tools including the business model canvas and the strategy diamond which are essential for the development of their projects throughout the programme, they will also learn how to situate their projects within their respective national associations.
Face-to-face seminar 1
From idea to project
Location: UEFA Headquarters, Nyon
Length: one and a half days
The first seminar taking place will provide the first opportunity for the participants to meet their fellow peers and project coaches in person. Practical and interactive sessions will help participants develop their project idea as well as enhance their soft and team work skills. The participants will work together in their coaching groups to present their projects and receive feedback to better formulate the scope and concept of their projects.
Online module 2
Project planning & presentation
This module will help participants in the process of writing a good project plan (structure, content and style) assess resources and understand the basic principles of project management. Participants will learn how to take their project from the business model canvas to then write and structure an effective business plan for their projects. A key aspect of any business plan is presenting it, this module will also cover the importance of an elevator pitch and the tools needed to create their own.
Online module 3
The negotiation module has been split into two submodules, with the first submodule becoming available before the second face-to-face seminar. This submodule provides participants with the core basics of negotiations as well as the different types of negotiations they may have to undertake with their projects. It goes to explain and provide the necessary tools of how participants can claim value during negotiations with different stakeholders.
Face-to-face seminar 2
Work in progress
Location: IDHEAP, University of Lausanne
Length: one day and a half
The second face-to-face seminar is focused around improving the project presentations skills of the participants. There will be sessions where the participants have to carry out elevator pitches and presentations under time constraints to their coaches and peers with the aim of improving how they can present their projects to stakeholders as well as receiving feedback for improvement. A negotiation session will be carried out in which participants will have to put into practice what they have learnt on the online module. Moreover, they will continue to work with their coaching groups in order to develop and enhance their projects.
Online module 3
The second submodule on negotiation focuses on the key concepts including how participants can now create value during negotiations. Furthermore, it shows participants the importance of understanding how emotion and power come into play during negotiations while also going into detail on understanding the dynamics, roles and how to bring out the best in team negotiations.
Online module 4
This last module of the programme will help participants manage themselves (through awareness, reflexion and action) while also better understanding the role influence and safe dialogue plays in leadership. They will learn the key components and different styles of leadership while self-reflecting on different aspects and tools which could help them become leaders. Moreover, this module will also cover the importance of leadership in project management.
Face-to-face seminar 3
Location: Sierre, Switzerland
Length: two days including the graduation ceremony
The last face-to-face seminar of the programme will focus around the final presentations in which the participants will need to present their developed projects in front of a jury which is also a key part of the final grade for the programme. A negotiation activity will also take place in teams where participants will have to work together while implementing what they have learnt along the programme to negotiate a scenario against other teams. The seminar will also provide the final feedback within their coaching groups and help them prepare for the next steps with their project implementation within their organisation.
A graduation ceremony will take place in the final evening of the third face-to-face seminar for the participants who have successfully completed the programme.
After completing the UEFA DFLM, participants will have:
- Developed a strategic project for their own organisation that can be implemented
- Attained key skills in order to facilitate complex, strategic project implementation within their organisation
- Improved their soft skills in relation to leadership and complex negotiation
- Developed their capacity to present with impact
- Expanded their network, by gaining contacts in football organisations across Europe
Managers in leading positions at football organisations
Number of participants
20 (maximum of one per national association)
Diploma of Advanced Studies (DAS) in Football Leadership and Management , 30 ECTS credits (for previous UEFA CFM graduates)
Certificate of Advanced Studies (CAS) in Football Leadership, 10 ECTS credits (if no UEFA CFM)
Applications currently open
To apply, candidates must complete the application form on uefacademy.com and submit it to email@example.com along with:
- A Curriculum vitae
- A short video introducing the candidate and their project
- A brief PowerPoint presentation of the project
- A recommendation letter from their organisation's top management
All documents must reach UEFA by the application deadline of 31 May 2020. The selection process will be carried out by UEFA and IDHEAP and a final decision on the participants accepted for the programme will be taken by the end of July 2020.
To be eligible for the UEFA DFLM, applicants must:
- Have a managerial role within a football organisation
- Have completed the UEFA CFM programme with at least a grade 5 OR have over four years' experience working at a managerial level in a football organisation
- Present a complex project that is alighed with their organisation's strategx
- Have a good command of English, both spoken and written
Joining the DFLM has been a great experience and I am sure it will be useful for all the participants, especially once we get back to our respective national associations. I want to improve and I want to take my skills to the next level in order to help my national association. In one of the modules, we had to design a business strategy where of course we made a few mistakes when we were doing this individually. However, once we shared our experiences with the others on the course, we were able to change our approach, rephrase our concepts and ideas, which gives us fantastic experience moving forward.
I finished the UEFA Certificate in Football Management (UEFA CFM), which was of great benefit to me and this is why it was logical to join the DFLM programme. I particularly liked the fact the DFLM is focused on projects, which is something I am professionally interested in and I have a project in mind, which I would like to develop over the course of this programme.
The DFLM gives me the perfect opportunity to not only improve my personal skills, but also the skills of the German Football Association (DFB). This course fits all my personal needs and can help me to get the next step in my personal career ladder, but it is not just about me, it is about my federation and the DFLM will provide me with the tool to ensure that the DFB continues to grow.
IDHEAP, University of Lausanne, Switzerland